the Dual Role of a Cooperative

Date: Wednesday, July 08, 2020
Time: 02:00 PM ET / 01:00 PM CT / 12:00 PM MT / 11:00 AM PT [Prevailing Time]
Presenter(s): Rod Kelsay, Executive Director Mid-America Cooperative Council
Objective: To identify our unique co-op advantage and most all cooperatives go through an ‘association crisis,’ driven by market & regulatory demands. Healthy co-ops have a balanced approach for achieving economic health, and member association value. We will also discuss approaches to improve co-op health beyond the balance sheet.
Field of Study: Business Management & Organization
Program Level: Basic
CPE Credit: 1 Credit Hour
Delivery Method: Group Internet-based

No advanced preparation or prerequisites are required for this course.
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Course Description
The presentation identify a normal path from why co-op was formed and the member engagement & values in the beginning to how metrics for success are established today. It is a common path that leads to minimizing our cooperative advantage and unique values we share. We will look at how successful teams & organizations operate and then review research on common values that all societies share. It is a path that celebrates our unique cooperative culture and we try and reflect on how the market disrupts our cooperative image of celebrating mutual success.

Presenter and Moderator Bios
Rod grew up on a farm in north central Indiana, graduating from Purdue University
with a BS in Ag Education and Ag Economics. After five (5) years in sales and marketing
with Elanco, a division of Eli Lilly and Company, he took a leave of absence to continue
his education at the University of Illinois, receiving a MS in Ag Economics, specializing in
finance. Rod then farmed for three (3) years before spending the next 20 years in
strategic planning for a variety of cooperatives and private companies including six years
as an independent consultant, focusing on board & strategic planning.
Since becoming the executive director of the Mid America Cooperative Council (MACC)
in 2004, membership has grown by 35% to 91 members and their 422 education
programs have enlightened 10,593 attendees from most every co-op sector. These
training programs have focused on cooperative education. MACC received the
Cooperative Educational Award from the Association of Cooperative Educators (ACE) the
summer of 2006. ACE is an international association of cooperative educators. Rod has
also established annual CFO, CFO Essentials, Credit, and Board Chairman’s Conferences
for cooperative professionals, and conducted numerous educational & strategic planning
sessions for their members. In January of 2009 MACC started their Cooperative
Leadership Program, instructing new employees and directors about cooperatives. In
2010 MACC began their Board Chairman’s Roundtable, just for Board Chairman to better
understand their role with the CEO, Members, and the Board.
Rod is the past president of the board of directors for the Association of Cooperative
Educators (ACE), an international association of cooperative educators; and in 2000 Rod
received the ‘Sagamore of the Wabash’ from Governor Frank O’Bannon. Rod, and his
wife Jeanne have two sons, three grandsons, and live in Indianapolis, IN.
Abbreviated Version:
Rod Kelsay is the Executive Director of the Mid America Cooperative Council. The council
is an association of about 90 cooperatives that covers the states of Illinois, Indiana,
Kentucky, Michigan and Ohio. The council’s principle focus is cooperative education, and
has had 10,593 attendees to their 422 events since 2004. The council has a very diverse
group of members covering credit unions, agricultural, finance, food marketing, genetics,
hospital laundry, housing, Library, and rural electric cooperatives. Rod holds a masters
(MS) degree from the University of Illinois and a BS degree from Purdue University. Rod
has managed strategic planning and business analysis projects with cooperatives for over
25 years. Rod is the past Chairman of the Board for the Association of Cooperative
Educators an international association of cooperative educators, and past president of
the National Association of State Cooperative Council Executives. In 2000 Rod received
the ‘Sagamore of the Wabash’ from Governor Frank O’Bannon.
Rod Kelsay

Free for NSAC Members / $56.00 for Non-Members

Delivery System

  • All programs are delivered using the Zoom platform.
  • Confirmations will include log-in instructions.
  • Participants are able to participate using any device with an Internet connect (if the device does not have speakers, the participant can also dial-in) or they can participate with audio only by dialing in.
  • All registrants will receive a link to the CLN’s recording by email within 48 business hours of event’s conclusion.
  • There will be assistance available to help with technical and connectivity issues up to 10 minutes prior to the start of the presentation.


All registration is done on-line and each guest must provide their name and email address to participate. All NSAC members may register for free. Non-members may register for a nominal fee.

Refund Policy

NSAC will not issue refunds for CLNs. If a registrant is unable to participate in the CLN and provides notification to 48 hours prior to the session, a credit will be provided for a future CLN. Alert the NSAC staff member monitoring the CLN if technical difficulties are encountered and technical support will be provided to eliminate problems with future CLNs.

Additional Information

Live participation is required for CPE credit and polling questions must be answered to document your active participation. All registrants will receive an email following the session with links to the slides and/or handouts, and a link to the CLN recording (unless otherwise stated). If you are unable to participate in the live session, you can still watch the recorded session, but you will not be eligible for CPE credits. Those eligible for credits will receive their certificate by email with 7 business days.

For more information regarding NSAC CLNs or administrative policies such as complaint and refund, contact the NSAC Headquarters, 7946 Clyo Road, Suite A, Centerville, OH 45459, 937-222-6707, or